Many online resellers depend on their online product catalogs to both generate revenue and differentiate their offerings.
To succeed in the highly competitive IT and consumer electronics e-commerce world, online resellers need to differentiate their offerings, increase revenues, and reduce operating costs. And while product catalogs are frequently considered only as a cost center, they do get results. A recent survey of over 2,500 IT consumers noted that "access to detailed product specs" was the #1 factor for consumers making online purchase decisions.
This is where e-nitiative comes in. E-nitiative provides online resellers with a complete, accurate, and turnkey solution. E-nitiative provides a full e-commerce solution including marketing descriptions, and detailed specifications, hosting, payment solutions, web analytics, which fits most of smb reseller.