To succeed in the highly competitive IT and consumer electronics e-commerce world, online resellers need to differentiate their offerings, increase revenues, and reduce operating costs. Many online resellers depend on their online product catalogs to both generate revenue and differentiate their offerings.
And while product catalogs are frequently considered only as a cost center, they do get results.
A recent survey of over 2,500 IT consumers noted that "access to detailed product specs" was the #1 factor for consumers making online purchase decisions.
Crucial questions are :
- Decrease costs associated with creating and maintaining an in-house product database. Additionally, with accurate and complete product information featured on their websites, resellers reduce costs to handle customer complaints
- Boost revenues through improved website cross-sell and upsellóincreasing customer loyalty and shrinking sales drop-off rates
- Improve organizational efficiency by making it easier for telesales representatives to search product information. E-nitiative thereby helps resellers reducing calls to customer service, with better data at their disposal, sales organizations can more efficiently generate detailed proposals
- Greatly enhance the customer experience by enabling customers to easily access complete product data, compare multiple products, print datasheets, and select compatible accessories.
This is where e-nitiative comes in.
E-nitiative provides online resellers with a complete, accurate, and turnkey solution. E-nitiative provides a full e-commerce solution including marketing descriptions, and detailed specifications, hosting, payment solutions, web analytics, which fits most of smb reseller.
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