GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.
Crucial questions are :
- How do you know the value of one new visitor ?
- How do you know the effect of a new "campaign" and how do you measure it ?
- What will you change to your e-Commerce website to diminish the high bounce rate ?
- How many dead ends are your visitors facing ?
At E-nitiative, we don't believe that you may approach such a strategic feedback on a "touch and go" basis and hope to drastically improve your e-Commerce experience. This is the reason why we have a "frequent-flyer" follow-up process in place :
Practically, this means that you do agree to enter into a close partnership with us to review, periodically, our common improvements.
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