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  • Introduction
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. 

GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.

Crucial questions are :
- How do you know the value of one new visitor ?
- How do you know the effect of a new "campaign"  and how do you measure it ?
- What will you change to your e-Commerce website to diminish the high bounce rate ?
- How many dead ends are your visitors facing ?
- etc.

  • What do we offer ?

progressAt E-nitiative, we don't believe that you may approach such a strategic feedback on a "touch and go" basis and hope to drastically improve your e-Commerce experience. This is the reason why we have a "frequent-flyer" follow-up process in place :

  • Analysis of your current situation (products, current sales, targeted sales, etc.)
  • Analysis of your current optimization approach
  • GA implementation
  • Review and optimization proposals (adwords, source code, etc.)
  • Impact and ongoing fine-tuning

  • The path to success !

Practically, this means that you do agree to enter into a close partnership with us to review, periodically, our common improvements.

  1. One shot analysis (original situation) with detailed report on our findings and recommendations (see a sample) ;
  2. Every 15 days will be considered as a "milestone" to analyze the evolution of our various recommendations, objectivate results and apply more recommendations ;
  3. Every 30 days, we will produce a report with past original situation (30 days before), current new situation (new day 0) and future targets to reach ;
 

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